CPG Founders Membership
You don't have to build alone.
The CPG Founders Membership gives you the expert guidance, proven playbook, and founder community you need to build a brand that lasts.
Led by Jeff Church — 8x founder, BevNET Person of the Year, and the cofounder who built Suja Juice into a $100M CPG brand in just 5 years.
You've done the hard part.
Now comes the harder part.
Whether you're about to launch your CPG brand or you've been grinding for the past year or so, you're all in on this brand. You've got real skin in the game. You should feel proud — most people never get this far.
But now you're in the thick of it.
Fundraising. Retail expansion. DTC growth. Marketing. Operations. Supply chain. There's a million decisions to make, limited cash to make them with, and every wrong move costs you — a bad distribution deal, a pricing mistake, a fumbled investor pitch can cost you months of runway, or worse.
CPG is one of the hardest industries to survive in, let alone make it. It's easy to feel overwhelmed, isolated, and like you're constantly reinventing the wheel.
Here's the thing: you can keep learning the hard way on your own dime. Or you can learn from someone who's already been through it — skip the fatal flaws, avoid the pitfalls, and stack the odds in your favor.
The Solution
The support system you needed yesterday.
A mentor in your corner. A community that gets it. A playbook that actually works. All in one, flexible membership.
Expert guidance
from someone who's actually done it — at scale
A proven playbook
refined over 35 years and 8 companies
A community of founders
who get what you're going through
Accountability
to keep you moving forward, not spinning your wheels
Everything you need. Nothing you don't.
Expert Access
1:1 Financial Modeling Session with Jeff
Your financial model is the first thing investors look at. In your first 90 days, work directly with Jeff to build (or pressure-test) a bottoms-up 5-year financial model.
Personalized Strategy & Action Plan
Jeff works with you directly upon onboarding to assess your business and help you build your personalized action plan — so you know exactly what to focus on first.
Bi-Weekly Group Sessions with Jeff
Every other week, join a 90-minute session: 45 minutes of deep teaching on critical CPG topics + 45 minutes of live Q&A on your specific challenges.
Monthly Guest Speakers
Hear directly from CPG legends who've built, scaled, and exited iconic brands.
Community & Accountability
Private Founders Community
Connect with other CPG founders via WhatsApp. Share wins, ask questions, get vendor recommendations.
Weekly Accountability Calls
Every Monday morning, set your #1 priority for the week. Led by a dedicated accountability coach.
In-Person Meetups
Connect at happy hours and events at major trade shows — Expo West, BevNet, and more.
Resources & Tools
Full CPG Bootcamp Access
30+ hours of curated content, 450+ narrated slides, dozens of downloadable financial models, templates, and tools. Your permanent reference library.
Babu AI — Your CPG Co-Founder
Pro access to a purpose-built AI trained on 20+ years of CPG knowledge. Use it for market research, financial review, competitor tracking, and more.
Pitch Opportunities
Retailer Pitch Slams (2x/year)
Practice your retail pitch with real feedback from former category buyers at Whole Foods, Walmart, and Ahold.
Investor Pitch Slam (2x/year)
Get coached by experienced CPG professionals, then pitch to real investors. First-time members get priority registration.
This is for you if...
-
You're committed — whether pre-revenue or scaling toward $10M, you're all in on building this brand.
-
You've got skin in the game. Real time, money, or both invested.
-
You've been grinding for 12-18 months and ready for guidance.
-
You want to fundraise and get investor-ready.
-
You're overwhelmed by all the things to figure out.
-
You're tired of piecing together advice from Google and podcasts.
-
You're done trying to figure it all out alone.
This probably isn't for you if...
-
You're just exploring the idea of starting a CPG business
-
You're looking for a magic bullet or someone to do the work for you
-
You're not willing to show up, ask questions, and put in the reps
-
You just want content — this is about community, accountability, and access
What founders are saying
"Working with Jeff has been a game-changing crash course for my business. It really is an MBA in CPG. The bootcamp videos were full of relevant and detailed lessons and the dialogue during the in-person calls has been invaluable."
"Jeff's thoughtful leadership, unwavering integrity, and genuine passion for helping others succeed make him not only a brilliant mentor but also an exceptional person, whose guidance has saved me invaluable time and money."
"Jeff has amazing CPG knowledge, business experience and life lessons. 5-star review from us. Jeff led us all the way through a successful $1.5M Angel fundraising."
"Jeff is a rare individual with deep knowledge of all departments — whether it be financial model building, sales, marketing, cost accounting, operations — he can add deep value in any of these areas."
Your Guide
Jeff Church
Jeff isn't a consultant who read about CPG in a book. He's an 8-time founder who's been in the trenches — building, scaling, raising, and exiting.
- Co-founded Suja Juice → scaled to $100M+ in under 5 years
- 5 successful exits totaling over $700M in value
- Raised $275M+ across 40+ funding rounds (median angel return: 10x)
- BevNET's Person of the Year (2015) & E&Y Entrepreneur of the Year
- Co-authored a New York Times bestseller
- Harvard Business School MBA and CPA
Pricing
Simple, transparent pricing.
Launching March 2026 • Limited to First 15 Members
First 3 Months
$2,000/month
Your onboarding phase. Jeff gets in the trenches with you.
- • 1:1 financial modeling session
- • Personalized action plan
- • Full access to all benefits
Month 4+
Month-to-month. Cancel anytime with 30 days notice.
- • Continued access to everything
- • Bi-weekly sessions & community
- • Accountability & tools
Book a 25-minute call with Jeff to see if the membership is right for you.
Questions? We've got answers.
Ready to stop going it alone?
You've built something worth fighting for. Let's make sure it wins.
Schedule a Call🚀 Founding Member Special: First 15 members get the first 3 months at $1,500/month (save $1,500). Then $1,500/month ongoing. Cancel anytime after month 3.