CPG FOUNDERS MEMBERSHIP

You don’t have to build alone.

The CPG Founders Membership gives you the expert guidance, proven playbook, and founder community you need to build a brand that lasts.

BECOME A FOUNDING MEMBER →

Led by Jeff Church — 8x founder, BevNET Person of the Year, and the co-founder who built Suja Juice into a $100 million CPG brand in just over 5 years.

You've done the hard part.
Now comes the harder part.

Whether you're about to launch your CPG brand or you've been grinding for the past year or so, you're all in on this brand. You've got real skin in the game. You should feel proud—most people never get this far.

But now you're in the thick of it.

Fundraising. Retail expansion. DTC growth. Marketing. Operations. Supply chain. There's a million decisions to make, limited cash to make them with, and every wrong move costs you—a bad distribution deal, a pricing mistake, a fumbled investor pitch can cost you months of runway, or worse.

CPG is one of the hardest industries to survive in, let alone make it. It's easy to feel overwhelmed, isolated, and like you're constantly reinventing the wheel while everyone else seems to have it figured out.

Here's the thing: you can keep learning the hard way on your own dime. Or you can learn from someone who's already been through it, skip the fatal flaws, avoid the pitfalls, and stack the odds in your favor.

The support system you needed yesterday.

THE SOLUTION

A mentor in your corner. A community that gets it. A playbook that actually works. All in one, flexible membership.

The CPG Founders Membership is a 360° support ecosystem for founders who are in it to win it.

It's ongoing access to everything you need to make your cash go further, avoid the fatal flaws, and stop making the same mistakes that sink most brands.

Here's what that looks like:

🎯 Expert Guidance

from someone who's actually done it — at scale

👥 A community of founders

who get what you're going through

📘 A proven playbook

refined over 35 years and 8 companies

✅ Accountability

to keep you moving forward, not spinning your wheels

One insight. One introduction. One save. That's all it takes to 10x your investment.

Now you've got backup.

Everything you need. Nothing you don't.

WHAT YOU GET

There are 4 key pillars to the CPG Founders Membership:

1

EXPERT ACCESS & GUIDANCE

Learn from founders who've built, scaled, and exited

4 Private 1:1 Coaching Sessions with Jeff (first 90 days)

In your first 90 days, you'll work directly with Jeff to build a clear, actionable game plan and tackle your biggest challenge head-on. Negotiating with a new co-packer. Reworking your COGS to protect margins. Pressure-testing your 5-year financial model before you put it in front of investors. Figuring out how to get on shelf and stay on shelf. These are the kinds of decisions that make or break CPG brands, and now you won't be making them alone.

Bi-Weekly 90 minute group sessions with Jeff

Every two weeks, Jeff goes deep on the topics that matter most to CPG founders. Think fundraising breakdowns, retail strategy, margin optimization, brand positioning, and more. Each session is part education, part live Q&A, so you're not just learning concepts... you're getting real answers to real problems happening in your business right now.

Monthly Guest Speakers

Hear directly from CPG legends who've built, scaled, and exited iconic brands. Past and upcoming speakers include Allison & Stephen Ellsworth (Poppi), Seth Goldman (Honest Tea), Mark Rampolla (ZICO), John Foraker (Once Upon a Farm), Wayne Wu (VMG), Kim Perell (100.co), and more.

Emergency Availability with Jeff

Some things can't wait for the next scheduled session. When something urgent comes up, whether it's a deal on the table, a supplier crisis, or a decision that needs to be made now, you've got a direct line to Jeff.

2

COMMUNITY & ACCOUNTABILITY

Founders who get it, and have your back

Private Members Community (WhatsApp)

Connect with other CPG founders and operators who are in the membership. Share wins, ask questions, get vendor recommendations, and build relationships that last beyond the membership.

In-Person Meetups at Industry Events

Connect with fellow members face-to-face at happy hours and community events at major trade shows throughout the year. Think Expo West, BevNET, and more. These aren't just networking events... they're where real relationships and real deals happen.

Weekly Accountability Calls (optional)

Every Monday morning, you can join a quick call to set your #1 priority for the week. Led by a dedicated accountability coach, these calls will help you continue to show up and execute.

Founder-to-Founder Support

Building a CPG brand can be isolating. Your friends and family don't get it. Your team is looking to you for answers. This community changes that. Between sessions, you're connected to founders who understand the grind, and who are actively helping each other navigate everything from packaging decisions to pitch decks.

3

PROVEN TOOLS & RESOURCES

Battle-tested resources so you skip the expensive mistakes

The CPG Bootcamp —
”Your MBA in CPG”

Get access to Jeff's self-paced, narrated Bootcamp which has been dubbed "The MBA for CPG." It features 30+ hours of curated content, 450+ narrated slides, dozens of downloadable financial models, templates, and tools. This is your permanent reference library, a living breathing textbook, that Jeff is always adding to.

See CPG Bootcamp Outline →

Babu AI Pro Subscription

Get Pro access to Babu, a purpose-built AI assistant trained on 20+ years of CPG knowledge and 4,000+ expert resources. Use it for market research, financial statement review, pricing and profitability analysis, competitor tracking, or to pressure-test your investor and retail decks. Upload your own data for personalized insights.

See Babu's full capabilities →

Replays Available

Every group call, guest speaker session, and Q&A is recorded and waiting for you in the member library. Go back and rewatch whenever you need a refresher or want to catch something you missed.

Curated Directory of Vetted Service Providers

Finding good partners in CPG is a nightmare. Bad co-packers, shady brokers, agencies that overpromise and underdeliver. Jeff and the Dream Makers community have done the vetting for you. Access a curated directory of service providers that founders in this network have actually worked with and trust.

4

EXPERIENTIAL & NETWORKING

Practice your pitches and get in front of the right people

Retailer (Buyer) Pitch Slams (2x/year)

Practice your retail pitch with real feedback from former category buyers at Whole Foods, Walmart, and Ahold. This goes beyond theory. It’s live reps with people who've made actual listing decisions and can give you feedback and insight in real time.

*Note: Priority registration will be given to first time members 

Investor Pitch Slams (2x/year)

Get paired with and coached by an experienced CPG professional (angel investor, family office investor, VC) that Jeff brings in. Then you will pitch to real investors. The top brands compete for a $10K investment prize. Even if you don't win, the feedback and exposure is invaluable. *First time members get priority registration

*Note: Priority registration will be given to first time members 

One Intro Away from most CPG needs

In CPG, who you know matters just as much as what you know. Jeff has spent 30+ years building relationships with buyers, investors, brokers, operators, and service providers across the industry. When you need a connection, you're not starting from scratch. You're one conversation away from the right person.

Mentorship by CPG coaches, funds, buyers, and advisors.

Beyond Jeff, you're tapping into a network of mentors who specialize in exactly what CPG founders need. People who've sat on the other side of the table as buyers, investors, and advisors. They've evaluated hundreds of brands, funded dozens, and know what separates the ones that make it from the ones that don't. That insight is now in your corner.

WHO THIS IS FOR

This is for you if…

✅ You're committed whether you're pre-revenue and about to launch or you're scaling toward $10M, you're all in on building this brand. This isn't for people kicking the tires or "thinking about" starting a CPG business.

✅ You've got skin in the game. You've already invested real time, money, or both into bringing your product to life.

✅ You've been grinding for the last 12-18 months and you're ready for some guidance so you're not learning every lesson the hard way.

✅ You want to fundraise and get your business to a point where it's investor-ready.

✅ You're overwhelmed by all the things you need to figure out — fundraising, retail, DTC, ops, marketing — and you're not sure which one will sink you first.

✅ You're tired of piecing together advice from Google, podcasts, and random LinkedIn posts — and you're ready for a real playbook.

✅ You're done trying to figure it all out alone.

This probably isn't for you if...

❌ You're just exploring the idea of starting a CPG business

❌ You're looking for a magic bullet or someone to do the work for you.

❌ You're not willing to show up, ask questions, and put in the reps.

❌ You just want content — this is about community, accountability, and access, not just another library of videos.

What founders are saying

  • "Working with Jeff has been a game-changing crash course for my business. It really is an MBA in CPG. The bootcamp videos were full of relevant and detailed lessons and the dialogue during the in-person calls has been invaluable. Jeff and his team are a wealth of knowledge when it comes to finance, fundraising, brand strategy, and more."

    - Simon Solis-Cohen, Founder, Huxley

  • "Being part of this bootcamp has been an absolute game-changer for my CPG brand. The program's depth of insight into launching and scaling a brand is unparalleled, offering practical, MBA-level education that has far exceeded my expectations in terms of ROI. Jeff's thoughtful leadership, unwavering integrity, and genuine passion for helping others succeed make him not only a brilliant mentor but also an exceptional person, whose guidance has saved me invaluable time and money."

    - Carolyn Hamlet, Founder, Oku Conscious Energy Gummy Snacks

  • "Jeff has amazing CPG knowledge, business experience and life lessons. 5-star review from us. Jeff led us all the way through a successful $1.5M Angel fundraising."

    - Tiffany Tatom, CEO Live Pure

  • "Jeff is a rare individual in that he has deep knowledge of all departments and functional areas — whether it be financial model building, sales, marketing, cost accounting, operations — he can add deep value in any of these areas. Jeff was the primary reason that we got JUNI into Moscoe and helped us secure Presence Marketing as our Natural Foods broker. Jeff is extremely well connected in the CPG world."

    - Kim Perell, Co-Founder & CEO JUNI

  • "I had 24 detailed questions about my financial model. Babu answered every single one and deepened my knowledge with each response — to the point that I didn't need to ask Jeff directly. This tool is Jeff Church's sum of experience, knowledge, and insights, canned in a 32 oz Crowler. If entrepreneurs use Babu, Jeff's impact expands, his time with founders is better spent on critical items rather than basic questions, and the odds of our collective success increase dramatically."

    - Steve & Karen Getz, Founders, Maine Crisp Co.

  • "The bootcamp program that Jeff and his partners put together was a huge help for TIZZ. My partner Todd and I are both entertainment professionals, with zero beverage or CPG experience, but going through the bootcamp was the perfect way to learn many aspects of the business and set us up for success going forward."

    - Abe Schwartz and Todd Strauss, Co-Founders, TIZZ

  • "The bootcamp created by Jeff was an incredible momentum shift for my business in 2024. From exposure to the most connected CPG community, to the level of detail that Jeff had in each session. He tailored everything to be intentional with each brand. We loved being involved in the network that spiraled from it as well!"

    - Hannah Minardi, Co-Founder, Standard Self Care

  • "With each slide it seemed as if Jeff told an entire story and without even knowing it I had acquired some amazing and company-changing skills. Jeff's extraordinary knowledge of CPG helped us develop the blueprint of success for many products in both wholesale and DTC alike. His humble and KPI-based approach is much appreciated!"

    - Erik Rothchild, CEO, WheyUp

  • "With each slide it seemed as if Jeff told an entire story and without even knowing it I had acquired some amazing and company-changing skills. Jeff's extraordinary knowledge of CPG helped us develop the blueprint of success for many products in both wholesale and DTC alike. His humble and KPI-based approach is much appreciated!"

    — Austin Wiberg, Co-Founder, G7 Studio

Meet Your Guide:
Jeff Church

ABOUT JEFF CHURCH

Jeff Church isn't a consultant who read about CPG in a book. He's an 8-time founder who's been in the trenches — building, scaling, raising, and exiting.

The highlight reel:

  • Co-founded Suja Juice and scaled it to $100M+ in revenue in just over 5 years

  • Led 5 successful exits totaling over $700M in value

  • Raised $275M+ across 40+ funding rounds — with a median angel investor return of 10x

  • Named BevNET's Person of the Year (2015) and E&Y Entrepreneur of the Year

  • Co-authored a New York Times bestseller (The Suja Juice Solution)

  • Harvard Business School MBA and CPA

  • Advised founders at Health-Ade, Once Upon a Farm, Juni, Live Pure, Cheeky Cocktails, and dozens more

Jeff built Dream Makers because he kept seeing the same pattern: talented founders making avoidable mistakes because they didn't have access to the right guidance at the right time.

This membership is his playbook — the same strategies, frameworks, and lessons he's used to build and advise brands that actually win.

Simple, transparent pricing.

PRICING

🚀 FOUNDING MEMBER OFFER — Limited to First 15 Members

Launching March 2026. Be one of the first 15 founding members and lock in a special rate.

First 3 Months:

$2,000 $1,500/mo

Your onboarding phase. This is where Jeff gets in the trenches with you.

  • 4 private 1:1 strategy sessions with Jeff 

  • Jeff works with you directly to assess your business and help you build your personalized action plan 

  • Full access to all membership benefits

Month 4+:

$1,500/mo

You've built the foundation. Now keep the momentum:

  • Continued access to everything

  • Bi-weekly sessions, community, accountability, tools

  • Stay plugged in as long as it's valuable, leave whenever. 

(Month-to-month, cancel anytime with 30 days notice)

Why this structure?

The first 90 days are intensive. We're doing hands-on work to get you onboarded and get your financial model and strategy dialed in. That's why the investment is higher upfront – but as a founding member, you skip the premium and lock in $1,500/month from day one.

After that, you've got the foundation — and the ongoing membership keeps you supported, accountable, and connected without breaking the bank.

No huge upfront commitment. No annual contracts. No waiting for the next cohort.

Join when you're ready. Stay as long as it's valuable.

Questions? We've got answers.

FREQUENTLY ASKED QUESTIONS

  • Traditional accelerators charge $10–20K upfront, run on fixed cohort schedules, and end after 10–12 weeks. This membership is designed for ongoing, 360° support — join anytime, stay as long as you need, and get continuous access to Jeff, the community, and resources. No rigid timelines, no massive upfront commitment. Just the support you need to make your cash go further and stack the odds in your favor.

  • That's up to you. The bi-weekly sessions with Jeff are 90 minutes. The Monday accountability calls are 30 minutes. Beyond that, you engage as much or as little as you need — whether that's diving deep into the Bootcamp, posting in the community, or using Babu AI for quick answers. This is built to flex around your schedule, not the other way around.

  • It can be — if you're serious. This membership is for founders who are all in, whether you're about to launch or scaling toward $10M. If you've got real skin in the game and you're committed to bringing your product to market, there's a ton here for you. But if you're still kicking the tires or just exploring the idea of starting a CPG business, this probably isn't the right fit yet.

  • Great — you'll get even more out of this. Many members are accelerator alumni who want ongoing support after their program ends. The membership picks up where the accelerator leaves off and keeps you plugged into Jeff, the community, and the resources as you continue to grow. If you have, please message us around an Alumni rate we can offer.

  • Yes. Just give us 30 days written notice. We want you here because it's valuable, not because you're locked in.

  • Babu is a custom AI assistant trained on Jeff's 35+ years of CPG experience and loaded with 4,000+ expert resources. Use it for market research, financial review, pricing strategy, competitor tracking, or to pressure-test your investor and retail decks. Think of it as a CPG co-founder in your pocket — available 24/7.

  • We're bringing in founders and operators from some of the most successful CPG brands in the industry. Past and upcoming speakers include Allison & Stephen Ellsworth (Poppi), Seth Goldman (Honest Tea), Mark Rampolla (ZICO), John Foraker (Once Upon a Farm), and more. These aren't theoretical talks — they're real stories from people who've built what you're building.

Ready to stop going it alone?

You've built something worth fighting for. Let's make sure it wins.

The CPG Founders Membership gives you the playbook, the people, and the support to build a brand that lasts.

Ready to join? Fill out our short application form below for next steps, or email us with any questions.

Apply to Join →

🚀 Founding Member Special: First 15 members get the first 3 months at $1,500/month (save 25%). Then $1,500/month ongoing. Cancel anytime with 30 days notice.