Your AI Co-Founder for CPG Success

Built by CPG veteran Jeff Church, this always-on assistant helps you grow faster, make smarter decisions, and avoid costly mistakes—from entity creation to exit strategy.

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BUILT FOR CPG FOUNDERS

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POWERED BY AI

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TRUSTED BY EXPERTS

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BUILT FOR CPG FOUNDERS 〰️ POWERED BY AI 〰️ TRUSTED BY EXPERTS 〰️

Being a CPG Founder Shouldn’t Feel Like Flying Blind

You're juggling a hundred roles—and somehow you're expected to master fundraising, retail strategy, supply chain, and marketing all at once. Critical decisions pile up, and bad information can cost you everything.

Wasted hours Googling only to hit a dead end

Acted on bad advice—or outdated info

Panicked when a retailer called and you weren’t ready

Second-guessed your gut without real-time support

Felt behind while other founders seemed “in the know”

Just needed someone competent to talk to

What if you had a dedicated CPG expert by your side 24/7—without giving up equity or hiring a full team?

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Meet Your AI Co-Founder

Smarter Decisions. Faster Execution. Fewer Regrets.

This isn’t just another chatbot. It’s a purpose-built AI assistant trained on 20+ years of CPG experience, 4,000+ expert resources, and your own brand’s data. It’s like having a seasoned operator behind the scenes, helping you grow your brand without the guesswork.

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Meet Babu

Your AI Co-Founder for CPG Success

Built by CPG veteran Jeff Church, this always-on assistant helps you grow faster, make smarter decisions, and avoid costly mistakes—from entity creation to exit strategy.

BASE PLAN

For early founders validating ideas and getting their first real traction.

What’s included:

  • All responsive modes (Explanatory, Concise, 5th Grader, Short/Deep/Guru Research)

  • Private, secure workspace to save prompts, chats, files

  • Research: 4 Guru + 4 Deep + 6 Short / month

  • Access to 4,000 curated CPG Assets

  • Founders-Only WhatsApp Chat - 100+ CPG founders sharing resources, intros, and real-world advice (read-only at this tier)

  • Upgrade or downgrade anytime

  • Includes 14-Day Free Trial

👉 $29/month, billed annually (save 20%) or $39/month month-to-month

PRO PLAN

For brands growing beyond the basics and needing higer-volume insights, community, and operational tools.

Everything in Base, plus:

  • Research: 7 Guru + 15 Deep + 35 Short / month

  • Full access to Founders-Only Whatsapp community

  • Monthly founder webinars + guest operators

  • Peer roundtables based on category and stage

  • Onboarding call with Jeff

  • Bi-weekly office hours

  • Light API Integrations (Shopify, Amazon, Airtable)

  • Monthly frameworks & templates

  • Larger file uploads + priority support

👉 $149/month, billed annually (save 25%) or $199/month month-to-month

FOUNDER PLAN

For serious or funded brands wanting full-stack support and 1:1 coaching support with Jeff Church.

Everything in Pro, plus:

  • Research: 30 Guru + 60 Deep + 120 Short / month

  • Bi-monthly 1:1 calls with Jeff (6 per year)

  • Direct email access to Jeff for personalized feedback

  • Advanced CPG tools: financial models, trade math, velocity tools, fundraising frameworks

  • Full API suite + dashboards (10GB) + bulk analysis

  • Custom strategic assets built specifically for your brand

👉 $399/month, billed annually (save 20%) or $499/month month-to-month

While we’re in beta, you’ll have complete access to every feature, free of charge until February 15, 2026. Explore everything and tell us what you think.

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MADE FOR CPG FOUNDERS

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BY CPG FOUNDERS

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SMART, FAST & BUILT FOR CPG

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MADE FOR CPG FOUNDERS 〰️ BY CPG FOUNDERS 〰️ SMART, FAST & BUILT FOR CPG 〰️

What Can Your AI Co-Founder Do?

Whether you’re pre-launch or scaling into retail, your AI Co-Founder brings deep expertise, data-driven insight, and time-saving tools—so you can focus on building, not Googling.

⚡ Instant, CPG-Specific Answers
Get instant insights from your sales data, customer feedback, or supply chain docs - without hiring a data analyst. Backed by 4,000+ CPG resources, market data, and Jeff’s personal playbooks.

📂 File Upload & Smart Analysis
Drop in decks, reports, or spreadsheets and get clear, actionable feedback in seconds.

👨‍💻 “Virtual Experts” On-Demand
Brainstorm with an AI Retail Buyer, R&D Guru, or Ops Lead to see your challenges from every angle.

📝 Summarize Market Research
Turn dense industry reports, webinar transcripts, or competitor decks into clear, actionable takeaways.

✍️ AI-Powered Content Creation
Draft emails, pitch decks, retail sell sheets, and investor updates—instantly and in your brand’s tone.

🔐 Enterprise-Grade Security
Your data is encrypted, confidential, and never shared. You control what stays, what goes, and who sees what.

🤝 Built for Teams
Collaborate in real-time. Share responses, assign tasks, and align your whole crew on what’s next.

🧠 Brainstorm Products & Campaigns
Collaborate with AI to develop new SKUs, launch ideas, and go-to-market strategies.

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PREDICT TRENDS

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OPTIMIZE PERFORMANCE

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SCALE LIKE A PRO

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PREDICT TRENDS 〰️ OPTIMIZE PERFORMANCE 〰️ SCALE LIKE A PRO 〰️

CPG Gurus

Available only for the Expert Subscription

We’ve pulled together over 4,000 CPG articles, blogs, podcasts, including Jeff’s books, bootcamps and accelerators, and through cutting edge AI technology, we use a combination of Large Language models, RAG (Retrieval Augmented Generation), pre-prepared prompts and approved website API’s to provide you with deep information on key topics related to your brand.

MARKET RESEARCH

DEEP RESEARCH

BUSINESS REVIEW

INNOVATION & PRODUCT DEVELOPMENT

FINANCIAL STATEMENT REVIEW

CPG KNOWLEDGE TOOL

FOUNDER’S DASHBOARD

PRICING & PROFITABILITY

CONSUMER & CUSTOMER INSIGHTS

BRAND SENTIMENT & PERCEPTION

COMPETITOR TRACKING

INVESTOR & RETAIL DECKS

Built by Jeff Church

CPG Founder, Operator, and Mentor

Jeff is a veteran CPG entrepreneur and the founder of Suja Juice—one of the fastest-growing cold-pressed juice brands in U.S. history.

After building multiple companies and mentoring dozens of founders, he realized how much time pros waste searching for answers and reinventing the wheel.

“This is the tool I wish I had while scaling Suja. Now, I’m putting that knowledge into the hands of today’s builders.”

Your AI Co-Founder isn’t just built with code—it’s built with experience.

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BUILT FOR CPG FOUNDERS

〰️

POWERED BY AI

〰️

TRUSTED BY EXPERTS

〰️

BUILT FOR CPG FOUNDERS 〰️ POWERED BY AI 〰️ TRUSTED BY EXPERTS 〰️

More than “just another
Large Language Model”

Your AI Co-Founder is a network of CPG experts in your corner 

Your Co-Founder isnt just about an AI interaction that you get from other Large Language Models. Depending on the level of service that you choose, we offer unique individual or group access that extends from being a part of our private Slack community to monthly group engagement with Jeff and other experienced CPG professionals to our individual 1:1 Coaching and Consulting.

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Choose the Plan
That Fits Your Stage & Need

Try our Base Plan free for 14 days - no credit card required. Whether you’re just getting started or scaling fast, there’s a plan to match your needs. You can also move up or down in levels of service on a monthly basis.

START MY 14-DAY FREE TRIAL

While we’re in beta, you’ll have complete access to every feature, free of charge until February 15, 2026. Explore everything and tell us what you think!

Frequently Asked Questions

  • Not at all. If you can chat, you can use this AI co-founder. It’s as simple as messaging a colleague – no technical setup required.

  • First, your data is not shared with the Internet. Second, think of this as getting your MBA in CPG. This platform has industry-specific data and personas built-in, so you get far more relevant, accurate answers for consumer goods topics. Plus, you can upload your own documents and get context-specific help – something generic chatbots can’t do. It’s also a focused environment with no need for prompt engineering; we’ve done the fine-tuning for CPG use cases.

  • You get our Advanced CPG Chat Version plus several features from Expert Plan. You get to test out the deep and short research as well as experiment with your very own Guru. This should give you a good sense of the power that these tools have when combined with industry specific information.

  • We’ll send you a reminder when your trial is nearly up. You can choose to subscribe to pay Dream Makers $29 per month for the Advanced CPG Chat or $199 for the personalized Coaching and Consulting plan. If you’re not ready to commit to either plan then no sweat, you can come back when you’re ready. No hard feelings and no surprise fees.

  • Absolutely. Your uploads and chats are private to your account. We use encryption and do not share your proprietary info nor do we share the AI learnings with internet bots. You can delete your data anytime. We know trust is earned, and we take data security seriously.

  • Our AI provides references or links for factual questions whenever possible. It’s trained on reputable CPG data and can pull in up-to-date information from trusted sources. Of course, AI can occasionally err, but you’ll often see citations so you can verify key facts. You’ll also be able to tell whether citations come from our proprietary knowledge base or from the internet.

  • The Coaching & Consulting tier is our highest plan, which adds virtually unlimited deep-dive research queries, access to using 10 CPG Guru’s per month and 1:1 consulting sessions and bi- weekly office hours led by a CPG professional. 

    The 14-day free trial gives you a limited # of Deep and Short Research Guru’s and  and access to our CPG Guru’s to try. In other words, you’re not missing core features in the trial– only the extra personal coaching – so you can confidently evaluate the tool.

  • Certainly, we know that our best marketing is to have happy successful customers. If you want to refer a friend and that individual ends up signing up after their trial, we’ll give you a free month on whatever plan you are on at that time. We value your endorsement and the time out of your schedule it takes to do that and we want to reward you as such!

  • Yes of course! On a monthly basis you can change your plan simply by going into your account set up and choosing accordinglyItem description

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Trusted by Founders Who’ve Been There

Beyond the powerful AI insights, the monthly group calls have become my secret weapon. Being able to ask questions live, hear Jeff’s perspective, and learn from fellow founders and guest CPG experts makes me feel like I’m part of a supportive brain trust — at a fraction of what other advisory networks charge.”

Debbie Dworkin
Founder, Dr. Mushroom

“Getting access to Jeff as my virtual CPG mentor has been a total game-changer. The AI walked me through our first major retail pitch deck, highlighting industry gaps and suggesting winning storylines we’d never have considered. We landed the account — and our confidence as a team has soared.

Christian and Cristina
Co-Founders, All Phenoms

“As a solo founder, my biggest fear was making the classic mistakes — overstocking, under-promoting, bad distributor terms. The CPG Co-Founder guided me through each step like a CPG mentor-on-demand, freeing up 10+ hours a week and giving me peace of mind that I’m making the right calls.”

Carolyn Hamlet
Founder, Oku

“The regular group sessions with Jeff and the rotating lineup of industry speakers give me clarity I can’t find anywhere else. The combination of AI learnings, live troubleshooting, and real-world advice keeps me a step ahead and makes this tool far more valuable than any online course or mastermind I’ve tried.

Simon Solis-Cohen
Founder, Huxley Energy Drinks

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MADE FOR CPG FOUNDERS

〰️

BY CPG FOUNDERS

〰️

SMART, FAST & BUILT FOR CPG

〰️

MADE FOR CPG FOUNDERS 〰️ BY CPG FOUNDERS 〰️ SMART, FAST & BUILT FOR CPG 〰️

Ready to Scale Smarter?

 Join Dozens of CPG Innovators Using AI to Get Ahead.

88% of CPG companies are increasing their AI investment this year, and most expect over half their teams to use AI tools by 2026. Don’t get left behind.

Get full access to all premium features free for 14 days:

Advanced CPG-trained AI assistant

Instant file upload & analysis

Monthly live Q&A with Jeff Church and experts

Access to private founder Slack community

Saved prompts, templates, and chat histories

Priority onboarding and support

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